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September 1, 2016

Goodbye Black Friday, Hello Gray November: Key Insights For The Holidays

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With today’s consumers being ever-connected their brand expectations have shifted, especially during the holidays. This evolution has morphed planning for Black Friday and Cyber Monday as the preeminent days into more of a gray November mindset.

Watch guest presenter Greg Zakowicz, Bronto’s Senior Commerce Marketing Analyst, as he explains this mindset and how merchants can better plan for Gray November and this Holiday Season!

You’ll discover:

  • Today’s consumer mindset and brand expectations
  • Recent holiday trends and how they impact holiday planning
  • Key lifecycle messages significantly impacted by the holidays

WEBINAR: Goodbye Black Friday, Hello Gray November: Key Insights For The Holidays from Magento on Vimeo.

Contact CertiPro Solutions to find out how you can prepare for Gray November

source: https://magento.com/resources/goodbye-black-friday-hello-gray-november-key-insights-holidays

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